All work
Gym
Pulse Fitness
Convert website visitors into trial memberships.
+61%
Trial Signups
+27%
Conversion Rate
2.4×
Mobile Signups
Before
oldsite.com
Join The Community
- No pricing
- Cluttered class grid
- Signup behind login
After
pulse-fitness.com
Start Your Free 7-Day Trial
- Simple plan comparison
- Focused class schedule
- One-screen signup
Case Study
What changed and what it produced
Landing PagesConversion OptimizationMobile Optimization
The Client
Pulse Fitness runs two locations with a class-based membership model and heavy paid social spend.
The Problem
Prospects could not find pricing or start a trial without creating an account first, and the mobile layout broke on smaller screens.
What We Changed
- Built a dedicated trial landing page for campaign traffic
- Published plan comparison with clear pricing
- Removed the account requirement from the trial signup
- Rebuilt schedule and signup screens mobile-first
The Result
Trial signups increased 61%, overall conversion rate rose 27%, and mobile signups grew 2.4×.
+61%
Trial Signups
+27%
Conversion Rate
2.4×
Mobile Signups
Next Step
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