All work
Med Spa
Lumen Med Spa
Increase online appointment bookings from existing traffic.
+38%
Booking Conversion
+52%
More Leads
-24%
Bounce Rate
Before
oldsite.com
Beautiful Treatments For Everyone
- Buried booking link
- Five-step form
- Slow image gallery
After
lumen-med-spa.com
Book Your Consultation Today
- Booking CTA above the fold
- Two-step form
- Fast, mobile-first layout
Case Study
What changed and what it produced
Website RedesignBooking OptimizationConversion Optimization
The Client
Lumen Med Spa is a two-location aesthetics clinic serving a competitive metro market, relying on paid social traffic to fill its treatment calendar.
The Problem
The old website looked dated, hid the booking link in the footer, and required visitors to complete a five-step form. Most mobile visitors left before reaching the booking step.
What We Changed
- Rebuilt the homepage around a single primary action: book a consultation
- Moved booking CTAs above the fold and into a sticky mobile bar
- Reduced the booking form from five steps to two
- Rewrote service pages to lead with outcomes and pricing clarity
- Added reviews, credentials, and before/after proof to build trust
The Result
Booking conversion rose 38%, total inquiries increased 52%, and bounce rate dropped 24% within the first eight weeks.
+38%
Booking Conversion
+52%
More Leads
-24%
Bounce Rate
Next Step
Your Website Could Be Working Harder.
Let's find out what's stopping visitors from becoming customers.