All work
Law Firm
Harbor Legal
Generate more qualified consultation requests.
+47%
Consultation Requests
+22%
Qualified Leads
-31%
Bounce Rate
Before
oldsite.com
Experienced Legal Representation
- Dense text blocks
- Generic messaging
- No next step
After
harbor-legal.com
Talk To A Lawyer This Week
- Scannable practice areas
- Clear case outcomes
- Single obvious CTA
Case Study
What changed and what it produced
Website DesignConversion OptimizationWebsite Audit
The Client
Harbor Legal is a boutique firm handling family and employment matters for clients across two states.
The Problem
Long paragraphs buried the firm's specialties, and there was no obvious way to request a consultation from a phone.
What We Changed
- Restructured practice areas into scannable, outcome-led pages
- Rewrote messaging to answer what clients actually ask first
- Added a persistent consultation CTA and short intake form
- Introduced case results and attorney credentials for credibility
The Result
Consultation requests increased 47%, qualified leads rose 22%, and bounce rate dropped 31%.
+47%
Consultation Requests
+22%
Qualified Leads
-31%
Bounce Rate
Next Step
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