All work
Dental Clinic
Brightside Dental
Increase new-patient appointment requests.
+43%
New Patient Requests
+19%
Conversion Rate
-28%
Form Abandonment
Before
oldsite.com
Your Family Dentist
- Stock-heavy design
- Insurance info hidden
- Long intake form
After
brightside-dental.com
Request Your New Patient Visit
- Real clinic photography
- Insurance answers up front
- Short intake form
Case Study
What changed and what it produced
Website RedesignBooking OptimizationWebsite Audit
The Client
Brightside Dental is a family practice competing with several corporate clinics in the same neighborhood.
The Problem
The website looked generic, insurance questions went unanswered, and the intake form asked for twelve fields before booking.
What We Changed
- Replaced stock imagery with real clinic and team photography
- Answered insurance and pricing questions on the first screen
- Cut the new-patient form to the essentials
- Added reviews and appointment availability signals
The Result
New patient requests grew 43%, conversion rate improved 19%, and form abandonment fell 28%.
+43%
New Patient Requests
+19%
Conversion Rate
-28%
Form Abandonment
Next Step
Your Website Could Be Working Harder.
Let's find out what's stopping visitors from becoming customers.