All work
Salon
Atelier Salon
Reduce booking friction and fill weekday appointment gaps.
+29%
Conversion Rate
+35%
Online Bookings
-18%
Drop-off
Before
oldsite.com
Welcome to Atelier
- Third-party booking pop-up
- No stylist information
- Unclear pricing
After
atelier-salon.com
Book With Your Stylist In 30 Seconds
- Inline booking flow
- Stylist profiles
- Transparent pricing
Case Study
What changed and what it produced
Website RedesignBooking OptimizationOngoing Optimization
The Client
Atelier Salon is an independent studio with six stylists and a strong local following on social media.
The Problem
The booking widget opened in a clunky pop-up, pricing was unclear, and clients could not choose a specific stylist without calling.
What We Changed
- Embedded the booking flow directly into the page with stylist selection
- Published clear service pricing and duration
- Added stylist profiles and portfolios for trust
- Introduced weekday availability prompts for slower days
The Result
Conversion rate improved 29%, online bookings grew 35%, and mid-flow drop-off fell 18%.
+29%
Conversion Rate
+35%
Online Bookings
-18%
Drop-off
Next Step
Your Website Could Be Working Harder.
Let's find out what's stopping visitors from becoming customers.